Monday, December 22, 2008

Find New Customers!

Are you interested in finding new customers?

Businesses succeed by finding and attracting new customers. Almost anytime, but certainly in this economy, new customers are vitally important to success.

SCORE Lancaster, in association with the Duke Street Business Center at Lancaster Public Library, can help you find new customers now – for free!

The librarians at the Business Center can assist you when you begin your search. Please call for an appointment at 239-2131 or email the Business Center at dsbc@lancaster.lib.pa.us.


When you describe your specific, target customers – by what they buy, by size, by location … by any number of elements – the Business Center has several databases and print resources that can be searched to find who in Lancaster County may be good prospects for your business. Most of these databases are available remotely and can be searched from your home or office.

For example, recently a small cleaning service asked SCORE for a search of small businesses – nine or fewer employees – in two specific zip codes. Thanks to the Business Center, the client got a list of more than 400 prospects, including business names, names of contacts, phone numbers, numbers of employees, square footage of the spaces, credit ratings and website! Now the cleaning service has begun the follow-up process – making the contacts, evaluating opportunities, offering their services … and gaining new customers!

SCORE recommends taking advantage of the Business Center resources as part of a broader marketing plan, including attention to creating, communicating and delivering value/benefits to the target customer. Identifying targets is one thing; converting targets into buyers is another.

A SCORE counselor can help you think through your marketing plan and access a number of helpful resources, including the Business Center. To learn more, contact us on the web at
www.scorelancaster.org, or via the phone at 717-397-3092, or visits us at Suite 231, Liberty Place, Lancaster, weekdays between 10:00 a.m. and 2:00 p.m.

1 comment:

Stephanie Zimmerman said...

Love your blog - good job on getting it started. Thanks for promoting the DSBC too - a wonderful resource for Lancaster County for sure! Happy blogging!