Special April 7 Marketing Workshop

In today's fragile and challenging economy, having an effective marketing plan is essential to business survival.

This special Marketing Workshop is aimed at owners of existing businesses, start-up businesses or anyone thinking about creating a business.

SCORE's new marketing workshop helps you:

- decide on the right budget
- choose the best strategies for maximizing your return on investment
- build your plan for continuing profit and growth.

Carol Aubtiz, President of Excelsior Marketing, leads the session. For more than thirty-five years Carol has created marketing plans and designed successful strategies for a wide range of businesses, from small family operations to giant international corporations. She has helped clients through four recessionary periods, from the 1970s through the post 9/11 crisis. She writes the weekly marketing e-mail newsletter, The Monday Morning Muse, and is author of the book, "The Entrepreneur's Guide to Marketing."

Workshop participants will learn:

. How to set goals to generate leads and sales
. Best ways to define and prioritize customers to achieve maximum profits
. How to establish the right-sized marketing budget
. Methods to evaluate media and media choices
. How to adjust a plan for seasonality, cycles and market changes
. Ways to integrate marketing with media
. Developing predictive models for market results
. How to measure and evaluate marketing effectiveness

This SCORE workshop is presented on Tuesday, April 7 -- 6:30-9:00 p.m. at the SCORE Learning Center, Liberty Place, 313 Liberty Street, Room 231, Lancaster, PA.

REGISTER NOW!