Special April 7 Marketing Workshop

In today's fragile and challenging economy, having an effective marketing plan is essential to business survival.

This special Marketing Workshop is aimed at owners of existing businesses, start-up businesses or anyone thinking about creating a business.

SCORE's new marketing workshop helps you:

- decide on the right budget
- choose the best strategies for maximizing your return on investment
- build your plan for continuing profit and growth.

Carol Aubtiz, President of Excelsior Marketing, leads the session. For more than thirty-five years Carol has created marketing plans and designed successful strategies for a wide range of businesses, from small family operations to giant international corporations. She has helped clients through four recessionary periods, from the 1970s through the post 9/11 crisis. She writes the weekly marketing e-mail newsletter, The Monday Morning Muse, and is author of the book, "The Entrepreneur's Guide to Marketing."

Workshop participants will learn:

. How to set goals to generate leads and sales
. Best ways to define and prioritize customers to achieve maximum profits
. How to establish the right-sized marketing budget
. Methods to evaluate media and media choices
. How to adjust a plan for seasonality, cycles and market changes
. Ways to integrate marketing with media
. Developing predictive models for market results
. How to measure and evaluate marketing effectiveness

This SCORE workshop is presented on Tuesday, April 7 -- 6:30-9:00 p.m. at the SCORE Learning Center, Liberty Place, 313 Liberty Street, Room 231, Lancaster, PA.

REGISTER NOW!

2009 Workshops 1

We have some new information about the 2009 SCORE Lancaster Business Planning Workshops.

The offerings are for people exploring the idea of starting a business.

Our basic entry level workshop helps you to assess your readiness to become an entrepreneur.

"Small Business Readiness Review"

It is an interactive workshop designed to assess:

Why you want to go into business for yourself

Are you suited to be an entrepreneur?

Your business skills and those skills needed to achieve success
in your business

Your relationship style compared to that of others

Relationship strategies that can help you and your business
succeed

Who should attend?

Participants considering starting or buying a business, or small business owners who want insight into their strengths as well as areas for development.

What you will learn:

Why people go into business for themselves

Factors that help make a business successful

Your strengths and development opportunitiesYour relationship strengths and challenges

How to recognize others’ relationship approaches

How to practice techniques to improve relationship effectiveness

Where to find additional resources

Dates this workshop is offered:

January 14, 2009

March 18

May 13

July 8

September 9

November 4, 2009

To sign up, visit www.scorelancaster.org or call us at 717-397-3092